The Opportunity and Innovation of Recessive Ideological and Political Education in Digital Media Major under the AI Media

Abstract

As an important carrier to promote the sustainable and healthy development of our society and cultivate excellent successors, colleges and universities have an extremely important share of Ideological and Political Education, while explicit ideological and political education has a narrow audience, low satisfaction, poor results and other problems. Therefore, AI media brings a historical opportunity for the recessive ideological and political education in colleges and universities. This study expounds the characteristics of the recessive ideological and political education in the era of AI media from three aspects: scientific, objectivity and diversity, and puts forward three problems: the theory and practice face "frame type disconnection", the knowledge and interest face "magnetic pole type" mutual exclusion, and the "prisoner type" dilemma of patterning and personalization, Finally, this paper explores the practice path of recessive ideological and political education of digital media specialty in the perspective of AI media.