Mox Deals Vietnam: The Fight of Daily Deal Sites

Abstract

In the past few years, the number of daily deals/couponing businesses in Vietnam had grown very fast. This type of business only took its first step into the Vietnamese market in the second quarter of 2010 but there were 97 companies competing in the voucher and coupon business by the end of 2011. While some still survived in this fierce competition, today, Mox Deals Vietnam, a couponing business website established in late 2012, had to find a way to be unique and different. On top of the fact that Vietnamese consumers had a negative impression of couponing businesses because of circulation of fake products in the market, there was also the perception that discounted products were not high quality.