Chapter 1 Self-Tracking and the Quantification of Everyday Life

Abstract

Abstract In a world dominated by scores, ratings, and rankings, near-constant measurement can make one think, and in turn act, differently. Quantification is felt to be necessary. On a social level, the manufacturing of numbers paves the way for the politicization of numbers, which then allows the regulation of a person’s activities. The setting of seemingly unobjectionable thresholds and limits in fact contributes to the creation of government strategies that conceive of every citizen as a calculable thing. Further, assuming that these numbers are socially constructed elements, a numerical hegemony may develop in which those who do not possess the desired scores suffer social exclusion. The quantification of life has many implications in the realm of social justice. It is conceivable that, in the future, society could acquire some of the characteristics imagined by the writers of dystopian literature. Fourcade and Healy (2013) write that our society is experiencing a transition from distinct social classes to classification based on personal scores and ratings. Indeed, in the United States, the “credit score” is a number which is as important for the modern individual as titles were to medieval to nobility because they determine one’s access to credit. Personal scores and ratings – which could be not only financial but also social or political – could therefore exclude some sectors of society. In this case, too, a numerical indicator holds immense power, making this form of political violence appear as objective and even natural.