{"title":"Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing by Avi Santo (review)","authors":"Nicholas Benson","doi":"10.5860/choice.192277","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":335072,"journal":{"name":"The Velvet Light Trap","volume":"36 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Velvet Light Trap","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5860/choice.192277","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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