Sosyal Mesaj İçerikli Reklamlar: Türk Telekom Kurumsal Sosyal Sorumluluk Projeleri Reklam Filminin Göstergebilimsel Çözümlemesi

Abstract

Advertisements have a social aspect as well as commercial, and in this context, content can be presented to the masses by considering the public interest. Ads with social message content comes to the fore as presentations that care about this benefit and social responsibility. It is important to raise awareness in such advertisements and also act by influencing the ad audience. The areas where advertisements are most effective are media tools and the impact network can be expanded with the advertisements presented in the audio / visual / literary media. Indicators are also important in order to perceive the message of the advertisements and must be analyzed in depth accordingly. Based on this point, in the present study the semiotic method was used to analyze the content of the advertisement and the analyzed advertisement film was examined as a sample. While analyzing the film, which is an advertisement with social message content, using the semiotic method, it was focused on visual, linguistic and auditory indicators. As a result, the findings obtained were interpreted through both advertisement scenes and tables. So that was emphasized to plain meanings and connotations of indicators.