Weibo “Super Topic Community”: Virtual Community from the Perspective of Interactive Ceremony Chain

Abstract

The purpose of the study is to substitute the theory of interactive ritual chain to analyze the interaction logic, characteristics, rules and motivations of the members of the microblog "Super Topic Community", and discuss its possible construction results and practical problems.This electronic uses participatory observation and in-depth interviews as research methods, and takes the current popular "Langlang Ding" Super Topic Community as a research sample, ten samples were drawn from it as research objects. In the end, the study found that interest needs and emotional satisfaction are the starting point and motivation of member interaction rituals. The interpersonal relationship between members within the community is a "net-born" relationship construction process, forming a "circle-oriented" relationship structure and field pattern. Interactive features. And through the established rules to restrain members, gradually internalized into members' self-restraint, weaken the subjectivity of individual individuals, strengthen group consciousness, and build group identity.