Creative Tourism as a Factor in the Development of the Russian Tourism Business

Galina N. Kvita, N. Luchina, Anna N. Arshinova
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Abstract

The relevance of the issue lies in the fact that at present, the issues of economic survival and social security of people in all territories are becoming more important than usual. In a situation of limited resources, truly creative ideas get a competitive advantage and support. One of the urgent tasks of tourist areas is the creation of new tourism products and the rethinking of existing ones, taking into account the decrease in the solvency of people and the growing trend of domestic tourism. The purpose of the study is an attempt to unlock the potential of creative tourism in line with new trends in the development of the tourist product, as well as to substantiate the feasibility of promoting this type of tourism not only to meet the new needs of modern tourists, but also to solve the problem of tourism seasonality in certain regions. To achieve the goal, the following tasks were set: to study the existing experience, analyze it and justify creative tourism as a factor in the sustainable development of tourism and overcoming seasonality. Research methods: theoretical analysis of the literature and the study of the regulatory framework in the field of tourism, a systematic approach, which consists in considering tourism as a system that has its own complex structure and is part of the economic system of the region, interacting with other industry systems. As a result of the study, a new approach is proposed to present an effective connection between tourism and creative industries, which has a number of potential opportunities, the result of which goes far beyond the growing demand for tourism experiences. In addition to contributing to the sustainable growth of tourism in destinations, creative events are extremely beneficial because they can be strategically distributed throughout the year, minimizing the problem of seasonality. Thus, increasing the competitiveness of the tourism and hospitality sector.
创意旅游在俄罗斯旅游业发展中的作用
这个问题的相关性在于,目前所有领土上人民的经济生存和社会安全问题正变得比平时更加重要。在资源有限的情况下,真正有创意的想法会获得竞争优势和支持。考虑到人们偿债能力的下降和国内旅游的增长趋势,旅游区的紧迫任务之一是创造新的旅游产品,并对现有产品进行反思。本研究的目的是试图根据旅游产品发展的新趋势来释放创意旅游的潜力,并证实推广创意旅游的可行性,不仅可以满足现代游客的新需求,还可以解决某些地区的旅游季节性问题。为了实现这一目标,我们设定了以下任务:研究和分析现有的经验,并证明创意旅游是旅游业可持续发展和克服季节性的一个因素。研究方法:对文献进行理论分析,对旅游领域的监管框架进行研究,这是一种系统的方法,将旅游业视为一个具有自身复杂结构的系统,是该地区经济系统的一部分,与其他产业系统相互作用。研究的结果是,提出了一种新的方法来展示旅游和创意产业之间的有效联系,这有许多潜在的机会,其结果远远超出了对旅游体验日益增长的需求。除了促进目的地旅游业的可持续发展外,创意活动非常有益,因为它们可以全年战略性地分布,最大限度地减少季节性问题。从而提高旅游和接待部门的竞争力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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