PROSPECTS FOR IMPLEMENTATION OF PUBLIC DIPLOMACY IN THE FOREIGN POLICY OF THE REPUBLIC OF UZBEKISTAN

Abstract

The main competitive advantages of Uzbekistan in the context of the implementation of the “soft power” policy are the ancient history, rich original culture and architecture. Uzbekistan has consistently strengthened its position as an authoritative center of Islamic culture and spirituality. Measures are being implemented to promote national and tourist branding, expand diaspora ties, and use traditional methods of holding cultural days, festivals, and other events in the country and abroad.