EXPLORING THE MODERATING ROLE OF TALENT MANAGEMENT AMID EMPLOYER BRANDING AND EMPLOYEES’ PERFORMANCE

Abstract

This research aims to determine how company brand influences employee performance. The second objective of this study is to examine that how talent management influences connection between employer brand and employee performance. The study's main data was collected using closed-ended and structured questions. Likert scales using 5-point Likert scale, spanning from 1 to 5, have been used to measure the response level. The statistical analysis of this research is based on random sample of 300 respondents who responded to a questionnaire. To test the expected associations between the research variables, the partial least squares (PLS) approach of structural equation modelling (SEM) was used. Researcher also analyzed the direct and indirect correlations between variables in the structural model. The data indicate that employer branding has a significant effect on employee performance. It is strong predictor of increased levels of performance & talent management moderates the association significantly and thus provide the clues to future researchers for further studies.