RISE OF AGRI-BUSINESS ENTERPRISES AND MARKETING MANAGEMENT

Abstract

The desire to reduce costs and increase profits and gain market share has fascinated the consideration of numerous organizations to spread their wings in the global arena. Countless organizations have chosen for worldwide growth to take advantage of more excellent opportunities such as foreign and regional government offices such as those in Africa and the Middle East, the population as large as China and India, corruption rates, foreign exchange movements, and technological fraud. To discuss this issue in more detail, this article aims to determine whether it is essential for firms to go overseas. This paper may fall into four key areas where the firm chooses to expand its global borders, including the decision to go abroad, decide to enter the market, decide how to enter the market, decide on market plans, and the decision of the trade organization. To achieve this educational paper yet, our discussion of global agribusiness management strategies will provide information, concepts, processes, principles, ideas, tools, and models to contribute to effective and efficient implementation and performance management.