An empirical study on analyzing the distortion detection on OSN using NLP & SA in banking institution

Abstract

Now days customer expect the company's business how to listen, respond and suggest services through social network. Based on the customer engagement of social channels is approximately nine times faster than social network. The customer will expect banks to make use of social channels. Approximately two billion people using social media around world, and engage the customer on the social channels in banks. In order to improve the product and service development, marketing, business performance and risk management, banks can take out key insights that will enable on the social media. By analyzing the huge volumes of information available on social media is to deliver quicker and more efficient customer service and customized financial advice. Bank needs the customer, to build the social media strategies, in order to drive reliability, revenue and success is all about the customer experience.