A STUDY ON THE INFLUENCE OF ECO-FRIENDLY FACTORS THAT INSPIRE CONSUMERS' PURCHASING INTENTION IN KLANG VALLEY, MALAYSIA

European Journal of Social Sciences Studies Pub Date : 2023-03-16 DOI:10.46827/ejsss.v8i5.1443

Vigneswaran Guru Moorthy, Aravind Guru Moorthy, Ungku Nazren Al Haq Bin Ungku Harun Al Rashid, Tan Pooi Heang, Kumaran Kanapathipillai

{"title":"A STUDY ON THE INFLUENCE OF ECO-FRIENDLY FACTORS THAT INSPIRE CONSUMERS' PURCHASING INTENTION IN KLANG VALLEY, MALAYSIA","authors":"Vigneswaran Guru Moorthy, Aravind Guru Moorthy, Ungku Nazren Al Haq Bin Ungku Harun Al Rashid, Tan Pooi Heang, Kumaran Kanapathipillai","doi":"10.46827/ejsss.v8i5.1443","DOIUrl":null,"url":null,"abstract":"This study focuses on the influence of eco-friendly factors that impacts consumer purchasing intention in Klang Valley. The population of Klang Valley is 8 million, ranked as the region in the nation with the fastest growth and highest level of development. This area has also had the most severe urbanization and environmental issues. They have been made worse by the enormous impact of unregulated expansion during the last two decades. The factors affecting consumer behaviour involving eco-friendly awareness, distribution, advertising, and packaging were scrutinized. For this study, the residents in the Klang Valley were targeted as the respondents. The convenience sampling method was used to collect the data. Questionnaires were distributed via social media. 432 responses contributed to this study's findings, discussion, and conclusion. This study revealed that eco-friendly awareness, distribution, and packaging significantly influenced the consumer's purchase intention. However, this study disclosed that eco-friendly advertising does not influence consumer purchase intention in Klang Valley, Malaysia. Article visualizations:","PeriodicalId":309514,"journal":{"name":"European Journal of Social Sciences Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Journal of Social Sciences Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.46827/ejsss.v8i5.1443","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

Abstract

This study focuses on the influence of eco-friendly factors that impacts consumer purchasing intention in Klang Valley. The population of Klang Valley is 8 million, ranked as the region in the nation with the fastest growth and highest level of development. This area has also had the most severe urbanization and environmental issues. They have been made worse by the enormous impact of unregulated expansion during the last two decades. The factors affecting consumer behaviour involving eco-friendly awareness, distribution, advertising, and packaging were scrutinized. For this study, the residents in the Klang Valley were targeted as the respondents. The convenience sampling method was used to collect the data. Questionnaires were distributed via social media. 432 responses contributed to this study's findings, discussion, and conclusion. This study revealed that eco-friendly awareness, distribution, and packaging significantly influenced the consumer's purchase intention. However, this study disclosed that eco-friendly advertising does not influence consumer purchase intention in Klang Valley, Malaysia. Article visualizations:

查看原文本刊更多论文

马来西亚巴生谷生态环境因素对激发消费者购买意愿的影响研究

本研究的重点是巴生谷生态环境因素对消费者购买意愿的影响。巴生谷人口800万，是全国增长最快、发展水平最高的地区。这个地区也有最严重的城市化和环境问题。在过去二十年中，由于不受管制的扩张所造成的巨大影响，这些问题变得更加严重。影响消费者行为的因素包括环保意识、分销、广告和包装。本研究以巴生谷的居民为调查对象。采用方便抽样法进行数据采集。调查问卷通过社交媒体分发。432个回复为本研究的发现、讨论和结论做出了贡献。本研究发现，环保意识、分销和包装显著影响消费者的购买意愿。然而，本研究发现，在马来西亚巴生谷，环保广告并不影响消费者的购买意愿。可视化条

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

European Journal of Social Sciences Studies

自引率

0.00%

发文量