Tradeblock: Blockchain Based System for Online Classified Advertisement Industries

2021 18th International Computer Conference on Wavelet Active Media Technology and Information Processing (ICCWAMTIP) Pub Date : 2021-12-17 DOI:10.1109/ICCWAMTIP53232.2021.9674070

Collins Sey, Xiaoyu Li, Weizhong Qian, Linda Delali Fiasam, Seth Larweh Kodjiku, Adu Asare Baffour, Isaac Adjei-Mensah

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引用次数: 2

Abstract

For decades, classified ads were limited to newspapers, which offered advertisers, small-type notices grouped under specific categories. However, owing to the growing use of mobile internet, online classified market is rapidly gaining grounds in our world. This rapid growth in the classified industry has led to an increase in the number of companies seeking to gain share in this ever-growing market and also with a direct relation to increase in online scammers and fraudulent activities and also trust relationship issues. Scammers detected on one classified ad platform replicate their bad behaviors on multiple platforms. This research presents an innovative solution known as “TradeBlock”, for online classified ad industries to solve these key issues and to improve the whole online classified ad industry using blockchain's complete immutable and decentralized technology of keeping records.

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Tradeblock:基于区块链的在线分类广告行业系统

几十年来，分类广告仅限于报纸，报纸向广告商提供按特定类别分组的小型广告。然而，由于移动互联网的日益普及，在线分类市场正在迅速发展。分类行业的快速增长导致越来越多的公司寻求在这个不断增长的市场中获得份额，这也与在线骗子和欺诈活动的增加以及信任关系问题直接相关。在一个分类广告平台上发现的骗子会在多个平台上复制他们的不良行为。本研究为在线分类广告行业提供了一个名为“tradelock”的创新解决方案，以解决这些关键问题，并利用区块链的完全不可变和分散的记录保存技术来改善整个在线分类广告行业。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

2021 18th International Computer Conference on Wavelet Active Media Technology and Information Processing (ICCWAMTIP)

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