PERANCANGAN ULANG UI/UX WEBSITE BUMDES BATURITI MENGGUNAKAN METODE SUS DAN DESIGN THINKING

Ida Bagus Indra Dewangkara, Made Niken Novianti, Putu Agisna Fransisco Sara, Ni Putu Ana Rainita
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Abstract

Badan Usaha Milik Desa (BUMDes) Baturiti is one of the businesses managed by the Baturiti village government. In this technological era, BUMDes Baturiti has a website used for marketing their products. Surprisingly, the BUMDes Baturiti website has a user interface and user experience (UI/UX) that falls into the "Poor" category. This was revealed after conducting UI/UX testing using the System Usability Scale (SUS) method. SUS is a method for evaluating the usability of a product or system based on user perceptions. This method uses a questionnaire consisting of 10 items to evaluate the user's experience in using a product or system. The average score obtained from the first testing was 33.16, falling into the "Poor" category. Subsequently, this research focused on redesigning the UI/UX using the design thinking Smethod, a method for generating solution ideas for a problem. This research was carried out by implementing all stages of design thinking, namely empathize, define, ideate, prototype, and testing. After redesigning the prototype and conducting a second round of testing, the BUMDes Baturiti website prototype obtained a score of 88.5, falling into the "Highly Acceptable" category. Thus, the redesigned UI/UX prototype for BUMDes Baturiti is highly suitable for further development in the future.
Badan Usaha Milik Desa (BUMDes) Baturiti是由Baturiti村政府管理的企业之一。在这个科技时代,BUMDes Baturiti有一个网站用来推销他们的产品。令人惊讶的是,BUMDes Baturiti网站的用户界面和用户体验(UI/UX)属于“差”类别。这是在使用系统可用性量表(SUS)方法进行UI/UX测试后发现的。SUS是一种基于用户感知评估产品或系统可用性的方法。该方法使用包含10个项目的问卷来评估用户在使用产品或系统时的体验。第一次测试的平均得分为33.16分,属于“差”类别。随后,本研究侧重于使用设计思维方法重新设计UI/UX,这是一种为问题产生解决方案的方法。本研究通过实施设计思维的所有阶段,即移情、定义、构思、原型和测试来进行。在重新设计原型并进行第二轮测试后,BUMDes Baturiti网站原型获得了88.5分,属于“高度可接受”类别。因此,重新设计的BUMDes Baturiti UI/UX原型非常适合未来的进一步开发。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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