The research on game marketing of domestic tourism destinations

Abstract

: Tourism and games, which belong to the category of experience economy, have many common features. What kind of sparks will be generated by the cross-border cooperation between tourism destination marketing and game media? At present, the game marketing practice of domestic tourism destinations is still in the nascent stage, and Cross-border cooperation between well-known game providers and various tourism agencies continues to emerge, but the specific operation mechanism is still relatively old, which fails to effectively stimulate the players' impulse to travel, indicating that the in-depth integration of tourism marketing and game communication still needs to be explored, but in any case, with its unique entertainment, interactivity, sharing and socialization and other native advantages, the game media has shown great communication potential in tourism destination marketing, so, this paper tries to propose some innovative ideas for domestic tourism destination’s game marketing.