Coffee Shop as a Workspace in Bandung

Abstract

The function of coffee shop in Indonesia was originally a gathering place and casual conversation. Lately, coffee shops have another function, which is a place to work. People come to the coffee shop not only to enjoy free time, but to use it for productive activities. Activities such as meetings, working on projects, or doing assignments for students are common things that are easily found in coffee shops. This study aims to review the readiness of coffee shops in Bandung to face the culture of productive coffee drinking. The research method used is the mix method. Data collection is done by survey and observation techniques. There are 25 coffee shops surveyed to meet the needs of research data. The type of coffee shop that was sampled was a local brand coffee shop. This is based on another mission of this research, which is to build a local brand that has a competitive advantage. The results showed that basically the majority of coffee shops in Bandung were eligible for productive activities. However, there are still quite a lot of aspects that need to be improved to enhance its conduciveness. Layout of the shop, level of price, availability of parking area, level of privacy, and availability of prayer room are aspects that are less prepared. While the quality of internet network, quality of coffee, level of cleanliness, atmosphere of coffee shop, and barista hospitality