ANALYSIS OF INDIAN REAL ESTATE SECTOR IN COVID-19 POSED BUSINESS ENVIRONMENT

Abstract

The real estate sector of India is one of the largest sectors of economy contributing to 6 to 7%. The real estate sector provides immense employment opportunity in unorganized labour market. Owing own house is prominent amongst dreams of all individuals and this sector helps to convert this dream into reality. India is witnessing large section of middle class and there is rise in disposable income. This is creating thrust for real estate sector in India. With market size increasing from 120 billion US dollars in 2017 to whopping projected size of 1000 billion US $ in 2030, the sector is projected to experience boom. The most noticeable change in real estate business is shift from family oriented set up to professionally managed ones. Although there are numerous growth drivers for the sector, but the threats and challenges too are simultaneous. Unstable government policies, red tape, inflation pull, litigations, lack of transparency and issues pertaining to tax negatively impact the sector. Above all, the lockdown and pause in construction work due to Covid-19 has pulled the industry in trench. This paper analyses the strength, weakness, opportune area and emerging trends of the sector and also entail governmental initiatives and future trend. If certain corrective measures are taken during the lockdown, the industry would be able to attain the projected status.