Pengaruh Harga, Label Halal, Kualitas Produk Terhadap Keputusan Pembelian Produk Herbal Hni-Hpai (Studi Kasus Pada Stokis Center Hni-Hpai Dusun Kanigoro, Desa Puton, Diwek, Jombang)

BIMA : Journal of Business and Innovation Management Pub Date : 2022-02-20 DOI:10.33752/bima.v4i2.409

R. Utami, Winaika Irawati

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引用次数: 1

Abstract

The research concerning the influence of price, halal label, and product quality on a purchasing decisionsfor Hni-Hpai’s herbal product Kanigoro Hamlet, Puton Village, Diek, Jombang aimed to discover the influence of one variable on another. Using a multiple linear analysis supported by qualitative analysis. The approach used in this study was quantitative using a saturated sampling technique with a total of 80 people. The result of the study showed that (1)there was an influence of a price on a purchasing decisions for Hni-Hpai products, Hamlet Kanigoro, Puton Village, Diwek, Jombang which could be seen from the t-test of 2.380 with a significant value of 0.020 (2) Halal Label on product’s purchasing decisions Hni-Hpai Kanigoro Hamlet, Puton Village, Diwek, Jombang was 2.134 with a significant 0.036 (3) Produk Quality on a purchasing decisions Hni-Hpai product Kanigoro Hamlet, Puton Village, Diwek, Jombangwa 6.256 with a significant 0.000 (4) Price, halal label, product quality simultaneously influenced the purchasing decision which was 120.628. Keywords: Price; Halal Label; Product Quality; Purchasing Decisions

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价格、清真标签、产品质量对购买hnihpai草药产品的决定的影响((Stokis Center hnihpai村、Puton村、呱、Jombang的案例研究)

研究价格、清真标签和产品质量对Hni-Hpai的草药产品购买决策的影响，旨在发现一个变量对另一个变量的影响。采用多元线性分析支持定性分析。在这项研究中使用的方法是定量使用饱和采样技术，共80人。研究结果表明:(1)价格对hi - hpai产品的采购决策有影响，从t检验值为2.380，显著值为0.020可以看出(2)清真标签对hi - hpai产品的采购决策的影响为2.134，显著值为0.036(3)产品质量对hi - hpai产品的采购决策的影响(4)价格、清真标签、产品质量同时影响购买决策，影响值为120.628。关键词:价格;清真标签;产品质量;购买决策

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BIMA : Journal of Business and Innovation Management

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