Edukasi Pemasaran Digital dan Perhitungan Harga Pokok Penjualan di Desa Lambangsari, Kecamatan Tambun Selatan, Kabupaten Bekasi

Adil Akbar Muhammad, Affif Andra Saputro, Andi Zahira Al Humairoh, D. Sukma, R. Rizkillah, Aqilla Fadia Wahono, Daffa Rafiandra Haryono, Indira Ariesta, Muhammad Hamzah Aditama
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Abstract

The fast development of the world affects changes in various sectors, one of which is business. The situation is becoming increasingly difficult with the Covid-19 pandemic situation which limits the mobility of business actors in doing business. Based on this background, the Bekasi Kab 02 KKN-T group carried out digital marketing and HPP education activities aimed at providing solutions to overcome marketing issues during the pandemic and making MSMEs able to compete well in this era. This program was implemented 3 times with a combination of online and offline activities on July 2021. The total participants involved in this activity were 15 people. We carry out digital marketing and HPP education with a hybrid discussion method with online socialization and education as well as practices that are carried out directly at MSME locations. The results showed that based on the pre and post tests conducted by eight participants, there was an increase in the number of participants who answered correctly on four of the six questions and even all participants answered correctly on two questions. A total of 6 from 8 participants got an increased score from before the presentation of the material. While the other 2 from 8 participants did not show any change in score. This result shows that the activity can increases the knowledge of MSME actors in using Instagram to make online sales and increases understanding of the calculation of basic commodities.
世界的快速发展影响着各个领域的变化,其中之一就是商业。2019冠状病毒病大流行限制了商业行为者开展业务的流动性,形势变得越来越困难。在此背景下,Bekasi Kab 02 KKN-T集团开展了数字营销和HPP教育活动,旨在为克服疫情期间的营销问题提供解决方案,使中小微企业能够在这个时代竞争。该项目于2021年7月实施3次,线上线下结合。参与本次活动的总人数为15人。我们开展数字营销和HPP教育,采用在线社交和教育的混合讨论方法,以及直接在中小微企业所在地开展的实践。结果显示,根据8名参与者进行的前后测试,6个问题中有4个回答正确的参与者人数有所增加,甚至所有参与者都正确回答了2个问题。8名参与者中有6人的得分比展示材料前有所提高。而8名参与者中的另外2名得分没有任何变化。这一结果表明,该活动可以增加中小微企业参与者使用Instagram进行在线销售的知识,增加对基本商品计算的理解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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