{"title":"Analyzing immediate correlations between names and pop culture of North America in the 21st century","authors":"A. Gurnett, Robin Besson, M. O. Shafiq, R. Alhajj","doi":"10.1109/IRI.2014.7051923","DOIUrl":null,"url":null,"abstract":"In this paper we looked at effect of pop culture on naming of babies in the subsequent years from its appearance. By employing a data mining based dynamic estimation algorithm we attempt to predict the most popular names in the year after the data in the database ends as well the names which will be unique. Our proposed solution is based on the rules found in this paper through the use of algorithms such as rough set theory which determined how much of an effect each subset of pop culture has on new parents. With the results of this effect an algorithm has been developed which is analyzed here. This algorithm has been created with the intended target audience of future parents as well as businesses looking to create personalized items and build targeted marketing strategies.","PeriodicalId":360013,"journal":{"name":"Proceedings of the 2014 IEEE 15th International Conference on Information Reuse and Integration (IEEE IRI 2014)","volume":"48 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2014-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 2014 IEEE 15th International Conference on Information Reuse and Integration (IEEE IRI 2014)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/IRI.2014.7051923","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
In this paper we looked at effect of pop culture on naming of babies in the subsequent years from its appearance. By employing a data mining based dynamic estimation algorithm we attempt to predict the most popular names in the year after the data in the database ends as well the names which will be unique. Our proposed solution is based on the rules found in this paper through the use of algorithms such as rough set theory which determined how much of an effect each subset of pop culture has on new parents. With the results of this effect an algorithm has been developed which is analyzed here. This algorithm has been created with the intended target audience of future parents as well as businesses looking to create personalized items and build targeted marketing strategies.