Expressive syntactic means in English advertisements for the target groups of different ages

Abstract

The article is devoted to the peculiarities of the usage of various means of expressive syntax in English advertisements for the target audience of young, middle and old age. The research was based on the analysis of the advertisements published in popular English magazines and newspapers for the readers of various age groups. The method of continuous linguistic analysis of the text, the elements of stylistic analysis, the descriptive-analytical method, the method of quantitative analysis, and the comparative method helped to make conclusions about the main features of the expressive syntactic means in English advertisements, their role in creating effective advertising that can attract the attention of recipients and convince them to use the advertised service or product. The article deals with the description of interrogative and exclamatory sentences, parcellated constructions, syntactic repetitions, parentheses, elliptical and nominative sentences, the emphatic version of the actual division of the sentence and the role of punctuation in English advertisements. The analysis of the means of expressive syntax in advertisements for the recipients of different ages is of particular interest from the point of view of peculiarities of creating advertisements for different target groups.