Pengaruh Pelatihan Kewirausahaan Dan Pemasaran Digital Terhadap Peningkatkan Ekonomi Masyarakat Di Desa Kelambir Lima

Abstract

This study aims to determine whether digital marketing and entrepreneurship training have an effect on improving the economy of rural communities. This study uses the SEM-Partial Least Square (PLS) approach. PLS is a component-or variant-based Structural Equation Modeling (SEM) model. Hypothesis testing was carried out using the Bootstrap resampling method with a minimum number of bootstrap of 217 in the original sample. The results of this study prove that Entrepreneurship Training has a positive and significant effect on Economic Improvement where this proves the hypothesis is accepted. This means that the better the Entrepreneurship Training shown to SME business actors will increase the Economic Improvement of Business Actors. Digital Marketing has a positive and significant effect on Economic Improvement where this proves the hypothesis is accepted. Of course, these findings show how Digital marketing can affect the Economic Improvement so that it is hoped that business actors will be able to build their Digital marketing so that the Economic Improvement of Business Actors can be increased..