The semantic analysis of the hashtag #blacklivesmatter

Veronica Katermina, E. Yachenko
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Abstract

The article analyzes the use of the hash tag #blacklivesmatter during its most active use on the social network Twitter - from May 25 to June 7, 2020. Using the OSoMe: the IUNI observatory on social media big digital data analytics service, the correlation of this hashtag with others was investigated, and then the results were interpreted and systematized, as well as semantic analysis of hashtags. Correlating hashtags were combined by us into more than 10 thematic groups. The data obtained allow us to see exactly how the Black lives matter social movement is represented in the Internet space, as well as to track the assessment of the movement by Internet users. The relevance of this work is due to the fact that the social movement Black lives matter, which developed from the hash tag of the same name, gained even more popularity and turnover in the summer of 2020. The movement and the problems it raises are in the center of world attention at the moment. Attempts to investigate the rhetoric of this movement in social networks have not been made before.
#黑人的生命很重要#标签的语义分析
这篇文章分析了#黑人生活很重要#标签在社交网络推特上最活跃的使用情况——从2020年5月25日到6月7日。利用社交媒体大数字数据分析服务OSoMe: IUNI观测站,调查该标签与其他标签的相关性,然后对结果进行解释和系统化,并对标签进行语义分析。我们将相关的标签组合成10多个主题组。所获得的数据使我们能够准确地看到“黑人的命也重要”社会运动是如何在互联网空间中表现出来的,并跟踪互联网用户对该运动的评价。这项工作的相关性是由于这样一个事实,即从同名标签发展而来的社会运动“黑人的命也重要”在2020年夏天获得了更多的人气和流通量。这场运动及其引发的问题是目前世界关注的焦点。此前从未有人尝试调查社交网络中这一运动的修辞。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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