A method for ranking products based on LDA topic model and stochastic dominance

Xiaogang Zhao, Siwei Dong, Yiwei Dang, Hai Shen, Hao Zhang, Genjian Li
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Abstract

It is difficult for consumers to make purchase decisions based on massive amount of online reviews. Therefore, a product selection method based on LDA topic model and stochastic dominance rules is proposed. The method first uses the LDA topic model to extract product attributes; secondly, sentiment analysis is applied to calculate the probability distribution and expectation matrix of different sentiment orientation; further, stochastic dominance rules and PROMETHEE-Ⅱ are used to calculate the ranking value of each product with different product attributes; finally, the best product is selected through the overall ranking value calculated by the entropy method. The feasibility and practicability of the method are illustrated by an example.
基于LDA主题模型和随机优势的产品排序方法
消费者很难根据大量的在线评论做出购买决定。为此,提出了一种基于LDA主题模型和随机优势规则的产品选择方法。该方法首先利用LDA主题模型提取产品属性;其次,运用情感分析方法计算不同情感倾向的概率分布和期望矩阵;进一步,利用随机优势规则和PROMETHEE-Ⅱ计算不同产品属性下各产品的排序值;最后,通过熵值法计算出的综合排名值,选出最优产品。通过算例说明了该方法的可行性和实用性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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