Pengaruh Hedonic Shopping Motives, Fashion Involvemen terhadap Impulse Buying E-Commerce Shopee (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura)

Jurnal Kajian Ilmu Manajemen (JKIM) Pub Date : 2022-01-26 DOI:10.21107/jkim.v1i4.13497

M. Rony, Bambang Setiyo Pambudi

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引用次数: 1

Abstract

This study aims to determine the effect of hedonic shopping motives, fashion, involvement on impulse buying e-commerce shopee (a study of students from the faculty of economics and business, Trunojoyo Madura University). The method used in this research is purposive sampling, namely the technique of determining the sample by considering certain criteria with a total sample of 97 respondents. The results of this study indicate that 1) Hedonic Shopping Motives variables have a significant effect on impulse buying e-commerce shopee on students of the Faculty of Economics and Business. 2) The fashion involvemen variable has a significant effect on impulse buying of e-commerce shopee for students of the Faculty of Economics and Business.. 3) Variable Hedonic Shopping Motives, fashion involvemen have a significant effect on impulse buying e-commerce shopee on students of the Faculty of Economics and Business. Based on the results of the F test, it can be seen that the value of the Hedonic shopping motivation and fashion involvement variables on impulse buying simultaneously has a significant effect.

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享乐购物、时尚与冲动购物之间的联系(特伦奥约约·马杜拉大学经济和商业学院的一项研究)

本研究旨在确定享乐购物动机、时尚、参与对电子商务购物者冲动购买的影响(研究对象为特鲁诺约约马杜拉大学经济与商业学院的学生)。本研究使用的方法是有目的抽样，即通过考虑一定的标准来确定样本的技术，总共有97名受访者。本研究结果表明:享乐购物动机变量对经济与商业学院学生的冲动购买行为有显著影响;时尚涉入变量对经济与商业学院学生的冲动购买行为有显著影响。3)不同享乐购物动机、时尚参与对经济与商业学院学生的冲动购买有显著影响。从F检验的结果可以看出，Hedonic shopping motivation和fashion involvement变量的值同时对冲动购买有显著的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Jurnal Kajian Ilmu Manajemen (JKIM)

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