The Analysis on Evolutionary Game of Management Behavior of Food Safety Risks Based on Prospect Theory

Abstract

The strategy selection of subjects for food safety risk management is influenced by their risk preferences and cognitive differences. By analyzing the dynamic evolution process of behavior decision-making in public and private sectors in the process of food safety risk management, the prospect theory and risk perception factors are introduced to analyze the influential factors and stable conditions of strategy selection in the process of risk management, which put forward policy suggestions for promoting both public and private parties to actively adopt the choice of risk management strategy.