A Study on Evaluation Items and Its Application for B2C E-commerce Trust

Abstract

E-commerce trust has becoming the bottleneck of the development of e-commerce in China, which attracts much attention of many researchers. However, the empirical researches of e-commerce trust are very few, so most of research productions lack of persuasion. This text presents an evaluation system of B2C e-commerce trust, which may promote the development of empirical research in China. And then, this text gives an example of empirical research of B2C e-commerce trust, demonstrates how to do empirical research, which may direct the empirical research in China