Data Mining for Predicting Customer Satisfaction Using Clustering Techniques

Abstract

Managing customer satisfaction has become an important business trend, including restaurants business. This study aims to determine the application of the K-means, Spectral Clustering (SC), and Agglomerative Clustering (AC) method for measuring customer satisfaction on a family restaurant in Taiwan. We contribute the data collection process and application of data mining in a family restaurant. The clustering analysis based on agglomerative clustering approach performs as well as the K-means approach to cluster the same characteristics of the customers. At last, this study shows the measurement result of customer satisfaction and provides improvement suggestion to the restaurant concerned.