Strategy of Effective Pricing Policy of Biofuel Enterprises

Abstract

An approach to formation an effective pricing strategy for enterprises of biofuel market is proposed. The method of economically grounded pricing for products is put forward. This approach is based on the Gutenberg model, which centres on the theory of elasticity. This makes it possible to partially smooth over the impact of uncertainty and information limitation, which affects the price in the future. The developed technique makes it possible to solve the classic problem of strategic management-the task of determining the optimal price and the optimum volume of sales, which allows to actualize the strategy of price policy of enterprise for profit maximizing.