Crowdsourcing Translation for Community-Based Tourism Empowerment in Thailand

Prospects and Challenges of Community-Based Tourism and Changing Demographics Pub Date : 1900-01-01 DOI:10.4018/978-1-7998-7335-8.ch007

Narongdej Phanthaphoommee, Singhanat Nomnian

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Abstract

English has not only become a lingua franca for global communication, but it also carries a symbolic power that influences local people and stakeholders in community-based tourism (CBT) in Thailand. Thai villagers encounter communicative challenges due to their limited English proficiency. Thai-English speaking tour guides are valued, as they provide translation services on behalf of CBT members whose interactions with foreign tourists are minimal and marginalized. Losses in translation regarding local wisdom and heritage are inevitably unavoidable. This chapter addresses a conceptual model of crowdsourcing translation for CBT. The study hopes that the sociolinguistic and cultural gaps can be bridged for the enhancement of other CBT communities. Crowdsourcing in the form of collaborative translation and volunteering translators' efforts can potentially provide an alternative lens for possible translation scenarios. Tourism operators and stakeholders can apply these practices to assist the local people to promote lesser-known tourist attractions in remote areas in Thailand.

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泰国社区旅游赋权的众包翻译

英语不仅已成为全球交流的通用语，而且还具有一种象征性的力量，影响着泰国社区旅游(CBT)的当地人和利益相关者。泰国村民由于英语水平有限，在交流上遇到了困难。泰语-英语导游是有价值的，因为他们代表CBT成员提供翻译服务，这些成员与外国游客的互动很少，而且被边缘化。在翻译中，当地智慧和遗产的丢失是不可避免的。本章讨论了CBT众包翻译的概念模型。本研究希望社会语言学和文化上的差距可以被弥合，以促进其他CBT社区的发展。以协作翻译和志愿翻译为形式的众包可能为可能的翻译场景提供另一种视角。旅游经营者和利益相关者可以运用这些做法，帮助当地人民推广泰国偏远地区不太知名的旅游景点。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Prospects and Challenges of Community-Based Tourism and Changing Demographics

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