{"title":"Does Education Affect the Online Impulse Buying in Millennials?","authors":"Ambica Prakash Mani, V. M. Tripathi","doi":"10.35940/ijrte.b1019.0982s1219","DOIUrl":null,"url":null,"abstract":"The popularity and acceptance of online medium for\nbuying and selling has increased both in terms of popular\nacceptance and widespread reach in every nook and corner of the\ncountry. A similar rise has been observed in the tendency of\nonline impulsive buying behaviour too. Impulsive or impulse\nbuying is unplanned and often done in a fraction of second over\nsome human stimulus that is usually uncontrollable. There is no\ndoubt to the fact that the exposure and inclination towards online\nmedium as a buying platform has increased significantly over the\nlast few years amongst all and its rise is particularly noteworthy\nin the generation Y. Today this young and well educated group\nqualifies to be an important segment for marketers. This research\npaper explores the impact of education over online impulsive\nbuying behaviour in millennials of today.","PeriodicalId":220909,"journal":{"name":"International Journal of Recent Technology and Engineering","volume":"32 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Recent Technology and Engineering","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.35940/ijrte.b1019.0982s1219","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The popularity and acceptance of online medium for
buying and selling has increased both in terms of popular
acceptance and widespread reach in every nook and corner of the
country. A similar rise has been observed in the tendency of
online impulsive buying behaviour too. Impulsive or impulse
buying is unplanned and often done in a fraction of second over
some human stimulus that is usually uncontrollable. There is no
doubt to the fact that the exposure and inclination towards online
medium as a buying platform has increased significantly over the
last few years amongst all and its rise is particularly noteworthy
in the generation Y. Today this young and well educated group
qualifies to be an important segment for marketers. This research
paper explores the impact of education over online impulsive
buying behaviour in millennials of today.