The Trust Equation The Core Concepts in E- Commerce

Abstract

Currently, the development of e-commerce suffers a series of ethical issues in China, and trust is the most concerned in e-commerce activities. Strengthening the trustworthiness is an important approach to accelerate the healthy development of e-commerce in China. The paper discusses the trust issue in modern society and uses the Trust Equation to analyze the issue. Finally, the paper proposes some ideas to address the trust issue in e-commerce development.