Investigating Important Factors Affecting the Effectiveness of Mobile Advertising in Food & Beverage Industry

Abstract

Mobile Advertisement has become a focus point at the same time that wireless networking pursues into spreading an as well as the quantity of mobile users is expanding globally. Therefore, mobile phones come up with a new aspect for the marketer to develop stable customer connection through giving the customer with the desired information over mobile phones at all places anytime. But, the effects of mobile advertising have not been studied adequately. The aim of this research, thus, is to get a greater understanding on factors affecting the effectiveness of mobile advertising in food & beverage industry. To achieve this reason, research questions have developed about the effectiveness of mobile advertising along with the success factors. The findings as well as the conclusion of the research demonstrate that technology behave as the primary facilitator of mobile advertising. Factors affecting the mobile advertising are informativeness, entertainment, irritation and credibility has kept in mind by the organisation with high importance. Mobile phone is a very personal device that organization should always remember, so any services supply via mobile phone ought to have managed very cautiously