The antecedents of student-university identification: an investigation into the Egyptian higher education sector

Abstract

The purpose of this study is to examine the effect of the quality of interaction between students and professors, and university reputation on student-university identification in the public Egyptian higher education context. It also examines the mediating effect of the student's passion to learn on the above mentioned relationships. The study uses a questionnaire which consists of valid and reliable measurement scales. A structure equation modelling has been conducted in order to empirically examine the hypothesised relationships. The findings reveal that university reputation is directly associated with student-university identification. The student's passion to learn partially mediates the relationship between reputation and identification. Moreover, the passion to learn fully mediates the association between the quality of interaction and identification.