THE BASIC PRINCIPLES OF COOPERATION OF PARTNERS IN THE FRAMEWORK OF THE DEALER NETWORK

Abstract

The article discusses the basic principles of cooperation of partners in the framework of a single dealer network of the manufacturer of agricultural machinery. The main goal of dealer network creation is formed. The unified dealership is perceived as a replacement of existing agricultural Plants, agricultural Machinery and repair enterprises. The article considers the duties of the representatives of the dealer network, namely: the General Director for the region, the official dealer, the official commercial agent, the manufacturer in the face of the sales and marketing service.