Exploring Feministic Dogmas in Pakistani Web Series: A Qualitative Content Analysis on “Churails”

Abstract

Highlighting the feministic approach, the study analyzes gender roles along with three major categories i.e., self-realization, women characterization, and misogynistic approach. The study examines first-ever Pakistani web series in order to explore the representation of gender roles through dialogues that is being used to construct an image of socially constructed responsibilities of gender in Pakistani society. By employing liberal feminism as the theoretical framework, the study stresses the idea of individuality and self-realization by providing women equal opportunities in all spheres of life. The concept of self-realization specifically lightens the phenomenon of individuality as it is significant for women to know their value and self-worth in society as an individual. While analyzing the dialogues of web-series, the study conducts qualitative content analysis to interpret the contextual meanings of dialogues which shows that Pakistani web-series represent females as a source of objectification whereas male characters in the series show hate against females. On contrary, the study also discloses that Pakistani web-series are emphasizing the significance of self-realization as many dialogues show that females express their self-worth by raising their voices against crimes and fighting for their own rights