Analysis of Enterprise Strategy Mechanism from the Perspective of Globalization

Abstract

Yulife is a British insurance company and it has had some successes in Britain. The main products of Yulife are B2B and B2B2C insurances. Yulife has its unique application for its customers, which is one of the largest advantages of Yulife. This article uses PEST and SWOT to analyze Yulife. According to the results, Chinese insurance market has great opportunities, and the company can participate in the competition. In addition, Yulife has a lot of merits, such as its application, EAP benefits. In return, its insurances are more expensive. The next goals of Yulife are to develop its business about B2B2C insurances in the UK and China insurance market. Developing its business about B2B2C insurances is a relatively positive goal since it already had some basics. Nevertheless, globalization is a risky goal with better potential returns. This paper takes the Chinese market as an example. Although Yulife may get a higher profit, Yulife may face issues of negative cash flow, unattractive comparative advantage. This article also gives Yulife advice about its next step strategy and give individual investors a suggestion about whether Yulife is worth to invest.