E-retailing Issues in Developing Countries Like India

Abstract

The developing countries like India, are going through a huge shift from old cultural and social era to 21stcentury new edge where the developed countries have already started taking the benefits of E-Retailing for their routine businesses. The citizens of developed countries have also accepted this transformation. But India is still far from this transformation. This paper focuses on various characteristics of social, cultural, economic and infrastructural issues which are becoming the hurdle for the acceptance of E-Retailing in a developing country like India. The findings identify the solutions required to accept the changes in retail to E-Retail for Indian customers. The paper also provides guidance businesses to implement the solution in business structures by understanding the demands of future market. It also helps to governments of developing countries to take concrete decisions for changing customer’s future needs to service them in competitive world.