The Role of After-sales Service for Online Shopping Loyalty

Abstract

: This study aims to identify the effect of after-sales service on online shopping loyalty. Sample 200 in this study is people who have done online shopping to meet the sample adequacy requirements in the structural equation model test. The results of the study indicate that after-sales service moderates the customer loyalty model. This study only uses 200 samples and does not divide the sample according to specific criteria. Future research is expected to increase the number of samples and divide the sample based on specific criteria so that the results of the study can be more precise in explaining the increasing phenomenon of online shopping.