The Relationship Studies of Internet Banking Information Security Product Service Quality, Customer Satisfaction and Customer Loyalty

Abstract

How to improve financial institutions service quality in electronic business fasting development today, enhancing customer satisfaction, which becomes urgently needed to solve the problem in the network market for financial institution. through reference to related to domestic and foreign scholars in the field of research, this paper selects the measurement model suitable for measuring service quality of internet banking information security products. Through field investigation and network survey two kinds of method, this paper uses the factor analysis, correlation coefficient and multiple regression method to further study the relationship of the internet banking information security product between perception service quality, customer satisfaction and customer loyalty, which provide the guidance for each large financial institutions to the development in the future.