PENGARUH KUALITAS PELAYANAN, KUALITAS MAKANAN DAN HARGA TERHADAP KEPUASAN

Herlina Sofiah, Sri Ekowati
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Abstract

This study aims to determine the effect of service quality, food quality and price on customer satisfaction at Warung Nasi Uduk Didi Bengkulu, either partially or simultaneously. There are several factors that will be discussed in this study, including Service Quality (X1), Food Quality (X2) and Price (X3). The object of this research is the customers of Warung Nasi Uduk Didi Bengkulu, amounting to 110 people. In this research, the writer uses the method of data collection by means of observation, distributing questionnaires and interviews.               There are several data analysis techniques used in this study, including by using instrument test, classical assumption test, respondent analysis analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been done, it can be concluded that the variables of Service Quality (X1), Food Quality (X2) and Price (X3) have a partial or simultaneous effect on customer satisfaction at Warung Nasi Uduk Didi Bengkulu. From the results of multiple linear regression tests, the regression equation is obtained as follows: Y = 3.707 + 0.304 (X_1) + 0.226 (X2) + 0.274 (X3). Keywords: Service Quality, Food Quality, Price and Customer Satisfaction.
服务质量、食品质量和价格对满意度的影响
本研究旨在确定服务质量、食品质量和价格对Warung Nasi Uduk Didi Bengkulu顾客满意度的影响,无论是部分影响还是同时影响。有几个因素将在本研究中讨论,包括服务质量(X1),食品质量(X2)和价格(X3)。本研究的对象是Warung Nasi Uduk Didi Bengkulu的客户,共计110人。在本研究中,作者采用了数据收集的方法,通过观察,发放问卷和访谈。Â Â Â Â Â Â Â Â Â Â Â Â Â Â本研究使用了多种数据分析技术,包括工具检验、经典假设检验、被调查者分析、多元线性回归分析、决定系数和假设检验。从已经完成的测试结果,可以得出结论,服务质量(X1),食品质量(X2)和价格(X3)的变量对Warung Nasi Uduk Didi Bengkulu的客户满意度有部分或同时的影响。由多元线性回归检验的结果得到回归方程为:Y = 3.707 + 0.304 (X_1) + 0.226 (X2) + 0.274 (X3)。Â关键词:服务质量,食品质量,价格,顾客满意度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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