Analysis of Cooperation Decision between Small and Medium-sized Manufacturing Enterprises and Cross-border E-commerce Platform Based on Evolutionary Game

Abstract

Small and medium-sized manufacturing enterprises, as the market players in the global new economic wave, have a relationship with cross-border e-commerce platforms extending to the survival and interests of small and medium-sized manufacturing enterprises, and also profoundly affect the development of the cross-border e-commerce industry. In order to explore the promotion of cooperation between the two parties, the research results show that the system evolutionary game path and the cooperation between the two sides of the game obtain the excess revenue, cooperation cost, excess revenue distribution research and assist the coordinated development of small and medium-sized manufacturing enterprises and cross-border e-commerce platforms, and it is also practical improve the development environment of cross-border e-commerce and provide a basis for supporting the growth of small and medium-sized manufacturing enterprises.