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A Study on the Impact of Perceived Cosmetic Brand App on Continuous Usage Intention- Meditating Effect of Customer Satisfaction and Moderating Effect of Involvement -

Journal of the Korean Society for Quality Management Pub Date : 2019-06-30 DOI:10.7469/JKSQM.2019.47.2.237
Jia Zhao, Yeonggil Kim, Y. Kim
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化妆品品牌App感知对持续使用意愿的影响研究——顾客满意度的中介效应和参与的调节效应
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Journal of the Korean Society for Quality Management
Journal of the Korean Society for Quality Management
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