Research on Benefit Distribution of E-commerce Rice Sales Supply Chain Based on Cooperative Game

Abstract

E-commerce is perceived a powerful engine for sustainable economic development in the post COVID-19 pandemic. For the agricultural food industry, e-commerce platforms have become a new sales channel for agricultural products. Yet little is known about the rice supply chain on e-commerce platforms. Thus, this study: 1) Synthesizes the behaviors that rice supply chain stakeholders will take to maximize benefits. 2) Based on the impacts of cooperation cost, default risk, response speed and logistics services in the rice supply chain cooperation, an analysis framework is proposed to clarify how to make these decisions. 3) Offers specific examples to illustrate the decision-making process of using Shapley value distribution method to distribute the benefits of the rice supply chain fairly. The results show that: When the benefits of cooperation are greater cooperation will occur. Alliance. The improved distribution plan based on traditional Shapley value distribution will contributes to a stable and cooperative supply chain alliance.