THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION AND E-COMMERCE BUSINESS COMMUNICATIONS PERSPECTIVE ON ENTREPRENEUR SELF EFFICACY MEDIATED INTENSITY IN STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS NEGERI SURABAYA

LITERACY : International Scientific Journals of Social, Education, Humanities Pub Date : 2022-12-28 DOI:10.56910/literacy.v1i3.356

Rosida Andriani, Agus Hermawan, Nurika Restuningdiah

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Abstract

The importance of this study aims to examine the effect of entrepreneurship education and the perspective of e-commerce business communication on entrepreneurial intensity mediated by entrepreneur self-efficacy in students of the economics and business faculties of Surabaya State University. This research uses a type of descriptive quantitative research with path analysis to look for relationships in each variable. The number of samples was 303 students from a total population of 1253 students from the 2019-2021 class. The research findings reveal that entrepreneurial intentions are indirectly influenced by entrepreneurship education, which means that entrepreneur self-efficacy has succeeded in mediating entrepreneurship education on the entrepreneurial intensity of students at the Faculty of Economics and Business, Universitas Negeri Surabaya. As for the e-commerce business perspective, it does not significantly influence the entrepreneurial intensity of students at the Faculty of Economics and Business Universitas Negeri Surabaya

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创业教育与电子商务商务沟通视角对泗水经济与商业大学学生创业自我效能感中介强度的影响

本研究的重要目的在于检视创业教育与电子商务商务沟通视角对泗水国立大学经济与商业系学生创业自我效能感所中介的创业强度的影响。本研究采用一种描述性定量研究与路径分析，以寻找各变量之间的关系。样本数量为303名学生，来自2019-2021年班的1253名学生。研究结果表明，创业意向受到创业教育的间接影响，这意味着企业家自我效能感成功地中介了创业教育对泗水大学经济与商业学院学生创业强度的影响。在电子商务创业方面，对泗水大学经济与商业学院学生的创业强度没有显著影响

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LITERACY : International Scientific Journals of Social, Education, Humanities

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