Video streaming service and CD sales

2018 International Conference on Information Networking (ICOIN) Pub Date : 1900-01-01 DOI:10.1109/ICOIN.2018.8343161

K. Yoshida, Tomonori Manabe

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Abstract

Various studies have analyzed the effects of online video services, such as YouTube, on compact disc (CD) sales. They reported both positive and negative effects of online video services on CD sales. Their positive effect is advertisement. Their negative effect is the existence of free alternatives such as pirated copies. The results of such studies vary according to the area of study, date, method, etc. To promote new Internet services, analyzing the effect of new services on traditional businesses is important in order to obtain support from business persons. Thus, in this study, we attempt to conduct such an analysis. It should be noted that the Japanese CD market has unique characteristics. For example, the sale of CDs still has a large volume in the music market. It is important to investigate the effects of online video services on CD sales. We have analyzed such effects by analyzing the initial-week sales and, decay ratio of CD sales and online video services. We found that 1) frequent viewings of YouTube increased CD sales in later periods. Thus, it has a positive advertising effect on CD sales in the Japanese Market. 2) The initial-week sale had already decreased before a large online video service, i.e., YouTube, became available. 3) In contrast, the decay speed of the CD sales increased after the second week, which was a negative effect of online video services. In this paper, we discuss how to utilize this contradicting information in business scenarios.

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视频流媒体服务和CD销售

各种各样的研究分析了在线视频服务，如YouTube，对CD销售的影响。他们报告了在线视频服务对CD销售的积极和消极影响。他们的积极影响是广告。它们的负面影响是盗版等免费替代品的存在。这类研究的结果因研究领域、日期、方法等而异。为了推广新的互联网服务，分析新服务对传统业务的影响是很重要的，以获得企业人士的支持。因此，在本研究中，我们试图进行这样的分析。需要指出的是，日本CD市场有其独特的特点。例如，cd的销售在音乐市场上仍然占有很大的份额。调查在线视频服务对CD销售的影响是很重要的。我们通过分析首周销量、CD销量和在线视频服务的衰减率，分析了这种影响。我们发现，频繁观看YouTube会增加后期CD的销量。因此，它对日本市场的CD销售产生了积极的广告效应。2)在大型在线视频服务(如YouTube)出现之前，最初一周的销量已经下降。3)相比之下，CD销量在第二周后衰减速度加快，这是在线视频服务的负面影响。在本文中，我们将讨论如何在业务场景中利用这些相互矛盾的信息。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

2018 International Conference on Information Networking (ICOIN)

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