Packaging in the New World: Sustainability and Intellectual Property

Abstract

Nothing in the business world remains stagnant; the only thing which remains a constant is the focus to exceed customer expectation, keeping in mind the current state of technology. The packaging industry is no exception to that rule. In this article, I intend to discuss those changes to the packaging world which are now driving the consumer focus. Intellectual property and Sustainability are two terms which have become synonymous with the industry. The discussion will focus towards the needs of the packaging industry and with it the reasons why the current focus is the solution…Therefore the need for a consolidated solution exists which caters to packaging, intellectual property and sustainability. For the purposes of this article we shall call it – I.P.P.S.