ADJUSTMENT OF THE VECTOR OF WORK OF THE HR-SYSTEM OF THE ORGANIZATION DURING THE INTRODUCTION AND DEVELOPMENT OF DIGITAL TECHNOLOGIES

Abstract

The use of digital technologies in personnel management is a leading competitive advantage in today’s business space. The article examines the impact of the introduction of digital systems on the management of the organization. New features of the behavior of HR specialists of organizations are determined. The directions for improving HR analytics are investigated. It is noted that the introduction of digital technologies leads to the emergence of new and changes in previously solved tasks in the HR system. Digital technologies give HR specialists the opportunity to change their role and raise their status in the organization. The digital technology platforms used in business practice are considered, their advantages are shown. The focus is on promising digital HR practices, such as the use of chatbots and social networks, big data analysis, the use of applications and analytics based on artificial intelligence, the use of cloud technologies in software, the use of machine learning.