Analysis of the Application of Marketing Mix as an Effort to Increase the Number of Deposit Customers at Bank Kb Bukopin Kc Cilegon

Jurnal Keuangan dan Perbankan (KEBAN) Pub Date : 2021-10-27 DOI:10.30656/jkk.v1i1.3972

Sibro Malisi, S. Sutikno

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Abstract

This study aims to determine the application of MIX marketing as an effort to increase the number of deposit customers at Bank KB Bukopin KC Cilegon. The research was conducted using quantitative descriptive methods with the theory of elements of the marketing mix (product, price, place, promotion, people, process, physical). The population used as the employees and customers of Bank KB Bukopin KC Cilegon and the sample of informants as many as 30 respondents. The study was conducted at Bank KB Bukopin KC Cilegon on March 20 to July 22, 2021. Data were collected using a questionnaire or questionnaire, and analyzed using descriptive statistics of respondents on a Likert scale. Based on the results of the study, it can be concluded that the respondents obtained in the score category "agree" along with the variable score data include: Product 64%, Price 66%, Place 69%, Promotion 62%, People 66%, Process 72% and Physical 74% . This is in the "Good Enough" category and steps to implement strategies to maintain product quality, interest offered, increase promotions, services and building facilities so that customers continue to exist

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Kb Bukopin Kc Cilegon银行运用营销组合提高存款客户数量的分析

本研究旨在确定MIX营销的应用，以努力增加银行KB Bukopin KC Cilegon的存款客户数量。本研究采用定量描述方法，结合营销组合要素(产品、价格、地点、促销、人员、过程、实物)理论进行。本次人口调查以KB Bukopin KC Cilegon银行的员工和客户为样本，举报人多达30人。该研究于2021年3月20日至7月22日在Bank KB Bukopin KC Cilegon进行。使用问卷或调查问卷收集数据，并使用李克特量表对受访者进行描述性统计分析。根据研究结果，可以得出结论，在得分类别中获得的受访者“同意”以及可变得分数据包括:Product 64%， Price 66%， Place 69%， Promotion 62%， People 66%， Process 72%和Physical 74%。这是在“足够好”的类别和实施策略的步骤，以保持产品质量，提供的兴趣，增加促销，服务和建设设施，使客户继续存在

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Jurnal Keuangan dan Perbankan (KEBAN)

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