The impact of social networking sites on employees' performance

Abstract

Social networking sites are making rapid evolution around the world over the past few years. Presently, social networking sites became the daily routine activities of every employees' life and made a positive (negative) effect on their performance. Therefore, organizations are facing a big challenge to ensure the effective use of social networking sites to enhance employees' performance during working hours. The main objective of this research is to explore the impact of an intensive use of social networking sites on employees' performance through an intermediation of job satisfaction and organizational commitment factors. This research is based on female random samples of employees working at the King Abdul-Aziz University in 2016. The method used to collect the data was via online Google questionnaire. The forum was used to distribute the questionnaire and as a primary source of data collection. Descriptive, correlation and regression analysis have been employed to identify the influence of the variables to test hypotheses. This research concludes that the intensive use of social networking sites has the greatest positive impact on the employees' performance. It does enhance their job satisfaction which leads to organizational commitment. Moderate use of social networking sites leads to achieve a balance between the personal and the professional life of employees. It ultimately increases employees' overall performance over a long period of time. Using social networking sites has several benefits. It helps the employees to improve and enhance their skills, knowledge, productivity, communication between co-workers and promotes innovation.